DVD2Blu is the first program of its kind. The way it works is that customers who purchased a select Warner Bros. movie on DVD can send their discs in to the company (plus a small $5 fee) and will receive the same exact title in Blu-ray format. This means that users do not have to buy new copies of the movies they already own in order to enjoy the higher quality of Blu-ray discs.

The program is intended to help home users make the transition to the new format as smoothly as possible. By trading in their previously-purchased DVD titles, consumers can avoid the full expense of starting a library of Blu-ray movies. It remains to be seen if other movie studios will launch similar trade-in programs of their own.

According to the DVD2Blu website, 91 titles are currently available for trade-in. These include recent releases such as Ocean’s Thirteen and Gran Torino, as well as a full selection of classic movies from directors such as Stanley Kubrick. Up to 25 DVD movies per household can be upgraded to Blu-ray through the DVD2Blu program.

This sounds like a great idea for customers who have a large collection of Warner Bros. movies, but the program is not without its drawbacks. First, the program is limited to customers in the US (including Alaska and Hawaii) and Puerto Rico. Customers in Canada, Mexico, and other countries outside the United States are not able to participate in the program.

Another unusual item of note is that when sending in your old DVD titles, Warner Bros. does not want the cases or packaging…just the discs by themselves. The replacement movies are shipped out in in full retail packaging, as if they were purchased from the store. This seems kind of odd to me. What are you supposed to do with the old DVD cases?

Aside from those two minor issues, I think Warner Bros. is on to something good here. I hope that other studios such as Sony, Universal, Paramount, and MGM will introduce their own trade-in programs as well. Overall, I think that the DVD2Blu program is a good deal for consumers who do not want to re-purchase their same collection of movies in a new format.

As consumer interest in Blu-ray continues to grow, so too will the demand for movies and other products such as blank recordable BD-R discs.

Home Page 

This is the first impression of your company’s website. It should be branded to your company. That means using your company’s logo and colors. It should have a few photos that represent your company. It could have a short video to get them to stay longer on your site. This page should contain a brief description of the services and products you offer. It should be friendly and informative. Bullet points also work well on a home page. Most visitors browse a website’s homepage quickly. They look to see if there is any reason for them to go deeper into the site. They want to find this information quickly without being confused by irrelevant distractions.

About Us

This page contains your company’s history and what make your business unique. This section can be broken down into sub pages that could have staff information, experience, affiliations, etc. A video montage made from your historical photos can help you tell your story.

Products and Services

You can have multiple pages or pages can be nested or any combination. Visitors should be able to find what they are looking for with minimal clicks. If you have a lot of products and services it best to categorize them and use sub pages. Your product and service pages should have plenty of information. The goal is to give the visitor enough useful information that will lead them to a buying decision. Photos that represent the product and service really help. Videos that showcase your products and services will always generate more conversions.

Blog

A blog section is a place that you put current information such as an upcoming event, a special you are offering, an educational article that you write, etc. A blog not only gives your customers a reason to return to your website, it is important to search engines. By having regularly updated content on your website search engines re-visit your site and give you a higher ranking. Here is just one money saving way you could use a blog. Instead of mailing a flyer out to your customers, send them an email with a link to the same information posted on your blog.

Contact Us

 This would have your contact information and should have an email form so visitors can send you an email without revealing your email address.

Here’s a summary of the audio and video specifications you need for the best results on YouTube. For further details, please read the information listed directly below this summary.

Video

Resolution Recommended: Original resolution of your video – for HD it is 1920×1080 (1080p) or 1280 x 720. 

Bit rate Because bit-rate is highly dependent on codec there is no recommended or minimum value. Videos should be optimized for resolution, aspect ratio and frame rate rather than bit rate.

Frame rate The frame rate of the original video should be maintained without re-sampling. In particular pulldown and other frame rate re-sampling techniques are strongly discouraged.

Codec H.264 or MPEG-2 preferred.

Preferred containers FLV, MPEG-2, and MPEG-4

Audio

Codec MP3 or AAC preferred

Preferred containers FLV, MPEG-2, and MPEG-4

Sampling rate 44.1kHz

Channels 2 (stereo)

YouTube recently began offering users an option to view content in high definition- 1080p resolution (when the source upload supports it). Please note, we are currently experimenting with this feature and optimizing it accordingly, so we can’t guarantee that your videos will always be transcoded into this format with this user option present.

YouTube accepts video files from most digital cameras and camcorders, and cell phones in the .AVI, .MOV, .WMV, and .MPG file formats.

Please note: your video must meet our uploading requirements: no larger than 2GB and no more than 10 minutes in length. If your video does not meet these requirements you will need to re-edit the video file on your computer then upload the new file to our site.

Influence marketing is designed to fit the way consumers shop today. This can be put in four steps that your business needs to achieve to be successful online, they are to:

Get your customers to know you, like you, respect you, and trust you.

By harnessing the viral networking capabilities of Web 2.0 with our integrated services, we can create effective quality content representing your company and display it in front of thousands of prospects through multiple channels.

This not only gives you tremendous exposure, but helps you achieve high search engine rankings not in several months but in days. Sometimes in as little as 48 hours!

As prospects find you, the information provided helps them not only find a solution to their problem but to get to know you as well.

We then continue the relationship by funneling them to more information about you and their problem.

This allow them to benefit immediately from the experience in exchange for their email address.

Through this process you not only get seen fast, but start a relationship built on trust and providing helpful advice. This relationship can then be continued through an email campaign which leads to increased sales.

All of this is part of our Viral SEO Web Marketing Service featuring a winning strategy to bring you and your potential customer together.

Depending on your company’s needs; we:

Begin by evaluating and understanding your product or service.

Do an in-depth keyword research to uncover the best search terms to bring you the best results

Do a complete website analysis on your current website.

Analyze your top competitor’s websites to determine what keywords are working for them.

Create written content such as product descriptions, and company information or promotions for posting on social media and social bookmarking websites.

Create product reviews, and articles to be used on blogs and article marketing sites.

Create PR Articles to send out to PR pages

Create Internet Videos to be used to drive prospects to a landing page.

Create a landing page with a 2 min video on it detailing your unique selling proposition and offering the prospect a free report in exchange for their email address.

Guide you in setting up an email campaign for automatic prospect follow-up.

Create a viral presence for your company by posting content using social media, blogs, RSS feeds, social bookmarking, video sites, article sites and podcasts.

We achieve high search engine rankings for your company quickly.

Put Viral SEO Web Marketing to work for you today!

The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being taken by another competitor.

SEO (Search Engine Optimization) is, as the name implies, the optimization of a website for the search engines. This involves making a website search engine “friendly”, using proper linking techniques to aid the search engines in determining your site’s relevance and optimizing offsite strategy for affecting natural placement.

Search engines use what are known as “spiders” which “crawl” the web collecting information about each website it visits. Making a website search engine friendly really means making it friendly for the spiders that crawl your site. This requires an in-depth understanding of how spiders work, allowing you to code your webpage in such a way that spiders don’t get confused about what your webpage is about.